Actually, the full, original title of this auspicious, nearly 30yr old track (from 1982, if you can believe that) is "Da da da, ich lieb' dich nicht du liebst mich nicht aha aha aha," the German portion meaning "I don't love you, you don't love me." But of course, no one's going to call the radio station and request that mouthful, so "Da Da Da" will simply have to suffice.
Why the hell am I bringing to memory something that was created long before I was even a glimmer in my parents' eyes? It's simple, really. Like most random tunes that pass through our ear canals into our brains to trigger thought patterns, "Da Da Da" is a song that, once you've heard it the first time, will inevitably sink into your brain and cement itself firmly for all eternity. All it takes is hearing that beat on the old Casio keyboard just once and you are instantly brought back to the revival period of the song's fame, notably from a Volkswagon/Internet commercial featuring software super duo Bill Gates & Steve Ballmer that came out in the mid 90's. You know the one.
I was perusing my music collection and I'd completely forgotten that I had the song. It's memory triggers are so powerful, that simply reading the title of the file immediately zipped through my eyes, into my brain and down the information super highway until it pulled over at an old rest stop off of Memory Lane where a little girl with a Casio keyboard used to be such a huge fan of that damn two-tone beat demo button.
I used to love that Volkswagon commercial because I was so jazzed that the song in the commercial featured the exact demo tune that was on my keyboard that was given to me as a shipped-from-Thailand travel gift from a friend of my mother's when I was maybe 2 or 3.
The funny thing is, until just today, I never realized that the song did not in fact originate from the commercial, or even the 90's. It was on T.V. that I first heard it, and due to the success of the catchy, repetitive-as-all-get-out beat heard in the commercial, I remember the song being played frequently on radio stations.
My bottom line to this post is that I suddenly felt inclined to see if there might be a music video attached to this oh-so-kitchy tune. And to my fortune, there is a video.
A giant shoulder-padded blazer suit, suspenders, an umbrella, oblique, 80's expressionist European backdrop, and the totally awesome mini keyboard are all featured in this seemingly washed out, confused music video. The vocalist stares blankly off-center from the camera at times, as though he could be reading cue cards. He also keeps pointing with his middle finger while he "sort of" does a bit of a dance, the drummer looks like what a robot might look like if it understood the human concept of boredom, and the guitarist is...wearing a lampshade on his head.
Oh, the 80's.
Friday, April 15, 2011
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